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About  ·  Two registers, one company

Where Ludia thinks.

Ludia Consulting delivers Microsoft Dynamics 365 work for industrial enterprises. Ludia Labs is where the IP, the methodology, and the products that make that work different live. Same company. Same people. Two registers.

001  ·  Why Labs

Why we built Labs.

Every Microsoft Dynamics partner has a services business. Most don't have a product point of view. They have a partner page, a logo bar, and a slide deck. The senior people who could tell you what the next decade of Microsoft Business Applications looks like are too busy running engagements to write it down.

Ludia Labs is what happens when we make space for the writing down. The thesis behind the methodology, the productization of the things our customers ask us to build twice, the research on agents and ERP and verticals: all of it lives here, alongside the products that proceed from the thesis.

The services business and the labs business aren't different companies. They're the same senior people, working the same problems, in two different registers: one delivering, one thinking. Read this site and the services site together to see the full shape.

002  ·  Founders

Two senior practitioners.

Founder · CEO

Lucas Diaz.

A co-founder of Ludia Consulting (2018) and the engine behind the firm's Microsoft relationship. Under his leadership, Ludia is a Microsoft Solutions Partner for Business Applications and a Microsoft FastTrack Portfolio Partner, and holds a 2023 seat on the Innovation Committee with Microsoft Engineering. Lucas himself holds the 2023 Microsoft FastTrack Recognized Solution Architect title for Dynamics 365. Graduate of the Microsoft Partner Catalyst Accelerator (Black Channel Partner Alliance + Microsoft Black Partner Growth Initiative).

Spent his career inside the largest Microsoft Dynamics partners before founding Ludia to run a different kind of firm: senior, embedded, intentional about the team it builds and the communities it operates in. Serves on the boards of Relay Resources, and previously TechFluent and Raphael House of Portland. Studied Computer Science, Software Engineering, and Entrepreneurship at Washington State University.

Founder · Delivery

Andreas Vogel.

Co-founder of Ludia Consulting (2018) and architect of Ludia's delivery practice. Spent his career building and stabilizing complex D365 implementations across heavy equipment, industrial manufacturing, and infrastructure-build operators. The technical and delivery counterweight to Lucas's growth and impact role.

Owns the standards that make a Ludia engagement feel like a Ludia engagement: the senior US team, the embedded posture, the same architect from pitch to go-live. Heavily involved in the Innovation Committee work with Microsoft Engineering, particularly on product feedback for F&SC, Project Operations, and Field Service.

003  ·  The Microsoft line

We work with Microsoft,
not around it.

Microsoft Partner Credentials
Microsoft Solutions Partner
Business Applications
Microsoft FastTrack
Portfolio Partner
Innovation Committee, Microsoft Engineering
Established 2023
FastTrack Recognized Solution Architect
Lucas Diaz, 2023

Ludia is a Microsoft Solutions Partner for Business Applications and a Microsoft FastTrack Portfolio Partner. Both are firm-level designations earned on measured customer outcomes, not marketing arrangements. Combined with our 2023 Innovation Committee seat at Microsoft Engineering and graduate status from the Microsoft Partner Catalyst Accelerator, they mark a relationship most Dynamics 365 partners can't match at our size.

Architects from our practice participate in private previews for F&SC, HR, Field Service, Mobility, Project Operations, and Mixed Reality. Our customers see roadmap moves before the market does, and they get earlier access, sharper alignment, and engineering resources most partners can't unlock. It's a working relationship with the people who build the product.

004  ·  Built as a social enterprise

Minority-owned. Intentionally inclusive.

Ludia is a minority-owned Microsoft Dynamics 365 partner, founded with the explicit intent of creating opportunities: across the team we build, across the communities we operate in, and through the work we do for organizations that couldn't otherwise afford it.

The clearest expression of that intent is Dynamics for Good, a permanent social-enterprise practice that brings the same delivery model to nonprofits, NGOs, and public-sector partners. DFG isn't a CSR add-on. It runs on the same engagement scaffolding as the commercial work, and a meaningful share of the firm's senior capacity is reserved for it.

A firm that takes its values seriously in unprofitable engagements is a firm that will take your values seriously in profitable ones. The DFG roster includes UWARF, Antidote, the New York State Department of Health COVID response, Exceed Enterprises, Raphael House of Portland, and TechFluent.

005  · 
The relationship
to Ludia Consulting
Labs is the IP and research arm of Ludia Consulting. Same people, same Microsoft relationship, same delivery senior team. Two registers: one delivers, one thinks. Read this site and ludiaconsulting.com together to see the full shape.
006  ·  Contact

Start a conversation.

If any of what you read here maps to a problem you're losing sleep over, that's the conversation we want to have. Not a demo, not a pitch. A two-hour, two-side, what-are-we-actually-solving-for conversation. We'll come prepared.